Goodies: Telegram Sticker Launchpad for Global Entertainment IPs

Challenge

Turning High-Profile IP Drops Into A Smooth Telegram Experience

Goodies is a Telegram-native launchpad we co-founded at CleevioX to bring branded sticker drops to global communities. When entertainment IPs like Lamborghini, Kung Fu Panda x Pudgy Penguins, or Doodles release new packs, thousands of users join within minutes. The challenge is to keep the flow clear and reliable as collectors lock TON, claim packs, and start trading. The product must guide users through each step without friction while meeting the expectations of fast-moving IP audiences.

Our Solution

Telegram-First Flows

Designed the experience to feel native inside Telegram, reducing friction for users entering from large IP channels.

Simple Event Structure

Built predictable steps for joining, locking TON, claiming packs, and trading.

TON-Native Minting

Implemented NFT 2.0 minting on TON with integrations for marketplaces like GetGems.

Clear Trading Mechanics

Created simple swapping, buying, and crafting flows so collectors could engage without onboarding hurdles.

3M+

TON locked across Teddy, Lamborghini, Kung Fu Panda x Pudgy Penguins and Doodles drops

16,120

Users in the first Teddy mascot drop

76K+

Monthly active users inside Telegram app

deep dive

Drop Mechanics Tailored For Global Entertainment IPs

Every drop attracts large fanbases who want a fast, clear way to participate. We structured Goodies around simple steps that guide collectors through locking TON, claiming packs, and opening them immediately. This lets IP partners launch new releases without adding complexity for their audiences.

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DEEP DIVE

TON NFT 2.0 And Telegram Stars Powering Smooth Collector Flows

Goodies adopted TON’s NFT 2.0 as one of the first project to deliver fast, reliable on-chain minting during high-demand drops. In parallel, we integrated Telegram Stars to support familiar, lightweight in-app payments. Together, these features made the experience accessible to new users while keeping full on-chain ownership available for collectors.

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Impact at launch

Scaling Goodies To Handle The Biggest Sticker Drops On TON

High-profile IP drops create intense, short-burst traffic the moment they open. Goodies had to process locks, claims, minting, and trading without slowing down as thousands of users entered at once.

We shaped the backend for these event-driven peaks and refined it through real releases until it reached the stability IP partners needed. The result is a platform that handles demand confidently while still keeping the collector flow simple.

With the foundation in place, we continue preparing new features such as forging, staking events, airdrop-based quests, and deeper use of Telegram Stars to support the next wave of releases.

Drops With Big IPs

Hosted releases for Lamborghini, Kung Fu Panda x Pudgy Penguins, Doodles with more exciting IPs coming next.

Leading Trading Activity

Goodies stickers quickly became some of the most traded digital assets on TON secondary markets.

3M+ TON Locked

Clear signal of strong demand across early drops.

Consistent Releases

A structure that allows IP partners to launch new drops without operational overhead.

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